Zuleya Weaving Facility Strategic Development - Client: National Projects Office, Abu Dhabi (2024)
The Barakat Trust, in collaboration with Cultural Innovations and Cultural Communications Collective was commissioned by the National Projects Office and the FBMI (Fatma Bint Mohamed Initiative) to develop the concept brief and value proposition for a new Emirati carpet facility and experience centre in Abu Dhabi that would showcase Emirati weaving heritage, produce at least 50 Zuleya carpets annually to fulfil the needs of the Presidential Court, and offer a blend of cultural activations and social experiences to diverse audiences, creating meaningful connections between heritage craftsand contemporary design. The detailed concept involved research on strategic positioning, benchmarking and local market research, audience definition, development of a value proposition, location alternatives, and space requirements.
