Sara A. Alireza, was born in London, raised and educated in Saudi Arabia and the UK. Having graduated from The London School of Economics in industrial and business economics, Sara worked for Banque Baring Brothers, Switzerland as an analyst focusing on emerging markets. In 2005, she became a trustee of the Barakat Trust and has been responsible for fund management, organising a diverse range of cultural events and fundraising activities including gala dinners, lectures, workshops, exhibitions, concerts and craft fairs. She was instrumental in the co-ordination of the global cultural immersion programmes.

In 2013, Sara became a member of the Saudi Art Council and since then hasĀ  been responsible for the organisation of the annual 2139 Jeddah Arts Festival and is Head of the Education Committee, which develops and implements public symposia, talks, workshops and exhibition tours for the public. Sara is an avid art enthusiast, collector and patron of the arts. She is an active supporter of The British Museum, The Centre Pompidou and the Delfina Foundation.