Sara A. Alireza, was born in London, raised and educated in Saudi Arabia and the UK. Having graduated from The London School of Economics in Industrial and Business economics, Sara spent a short stint at Banque Baring Brothers, Switzerland working as an analyst focusing on emerging markets. In 2005, she became a trustee of the Barakat Endownment Trust and was responsible for fund management, organising a diverse and eclectic range of cultural events and fundraising activities including gala dinners, lectures, workshops, exhibitions, concerts and craft fairs. She was instrumental in the co-ordination of the global cultural immersion programmes. In 2013, Sara became a member of the Saudi Art Council and was responsible for the organisation of the annual 2139 Jeddah Arts Festival and was Head of the Education Committee, which developed and implemented the symposium, talks, workshops and exhibition tours for the public. Sara is an avid art enthusiast, collector and patron of the arts. She is an active supporter of The British Museum, The Centre Pompidou and the Delfina Foundation.